Course 823: .5 credit (Grades 9-12)
Why do we buy? By understanding advertising strategies, persuasive
techniques and propaganda messages, you will become an informed
and
enlightened consumer. Putting your new knowledge to us,e you will
develop advertising campaigns using radio, television, newspaper
and
Internet elements. You will be encouraged to work with local businesses
to gain an insider’s look at how advertising works. Solving
problems such as selling products to specific markets, and to promote
ideas to an uninformed audience will be accomplished using industry-standard
software, digital video equipment, brainstorming and creative energy.
